About us

About Us – Frankie Company Limited

Founded in 1995 from a small retail store in Lalovaea, partnership with Allan Supermarket. Frankie Company Limited has grown into one of Samoa’s largest and most trusted supermarket chains. With a vision of “We never rest to bring you the best”, Frankie has become a leader in the supermarket and retail industry, approximately a market share of Samoa providing Samoan families with affordable, high-quality goods and services.

Who We Are

From humble beginnings, Frankie evolved into Frankie Molesi Supermarket and today operates more than 16 branches across Samoa. Our company spans supermarkets, wholesale, hardware, online services, and food production. We proudly employ over 800 staff, 90% of whom are women, and continue to contribute significantly to Samoa’s economy through duties, taxes, and local investments.

What We Do

Frankie offers a wide range of products and services:

Fresh Produce & Groceries – Fruits, vegetables, meats, seafood, dairy, and canned goods

Sunshine Poultry & Hydroponics Farms – Locally fresh eggs, vegetables, and chicken production

Cool Express Ice Cream Factory – Ice creams, bottled water, Chilli Chocs, ice pops, and ice bags

Money Transfer Services (MoneyGram) – Available at 8 supermarket locations

Frankie Online Shopping (est. 2019) – Convenient and secure online shopping with home delivery across Samoa

Frankie Wholesale App

Our Commitment to the Community

Frankie believes in giving back. Over the years, we have supported schools, sports, churches, cultural programs, and villages through sponsorships, donations, and relief aid during natural disasters. These efforts reflect our dedication to strengthening and uplifting Samoan communities.

Our Mission & Vision

Develop sustainable farms to reduce Samoa’s reliance on imported food

Invest in renewable energy through solar projects to minimize climate change impact

Expand supermarket services to meet the needs of Samoa’s growing population

Continue creating employment and opportunities for Samoans and international workers

Our Growth Journey

Our expansion marks important milestones in Samoa’s retail sector:

1995: Frankie Old Fugalei

2004: Frankie Molesi Savai'i

2004: Frankie Molesi Savalalo

2007: Frankie Vaitele Supermarket (later on evolved into Frankie Hardware on 2016)

2008: Frankie Wholesale at Taufusi (which is also the main Head Office)

2011: Frankie Matautu and Frankie Molesi Plaza (Renewal 2025 - Thursday 18 Sept)

2012: Frankie Salelologa, Savai’i

2013: Frankie Lotopa

2014: Frankie Mall Fugalei

2016: Frankie Hypermarket Vaitele

2017: Frankie Utualii

2018: Frankie Tanumalala, Duty Free (Faleolo Airport) and Frankie Yazaki Warehouse (1yr after Yazaki closed)

2019: Sunshine Pacific Limited (Poultry & Hydroponics)

2020: Frankie Lelata

2021: Waves Pure Factory

2022: Frankie Laulii

2023: Mulifanua Chicken Slaughter House

2023: Cool Express Ice Cream 

2024: Frankie Tuanaimato 

2025: Frankie Siusega, and Hydroponics Farm (Salelologa)

Frankie Company Limited as grown into one of Samoa's largest, most prominent retail chains with (13) locations across Upolu and (2) Savai'i as of 2025. It operates as a diversified business with 15 Supermarkets, 1 Hardware at Vaitele, 2 Agricultural Ventures (Tanumalala and Salelologa), 1 Chicken Slaughter House at Mulifanua, 1 Ice Cream/Water Factory (previously owned by Apia Bottling) and three (3) online services such as MoneyGram Service, Online Shopping and Frankie Wholesale App. 

Leadership

At the heart of Frankie’s success are its visionary leaders:

Mr. Frankie Cai – Director, whose inspiring journey from a delivery boy to one of Samoa’s most influential business leaders is a story of perseverance and commitment. His vision has created jobs for hundreds of Samoans and lowered the cost of goods for families across the nation.

Tapunuu Pitovaomanaia MayDay Laung Hing – Director, who works alongside Mr. Cai in steering Frankie Company Limited toward sustainable growth, innovation, and continued service to the Samoan community.

Looking Forward

Frankie Company Limited continues to grow with Samoa. We are committed to innovation, sustainability, and community service, ensuring that future generations enjoy reliable access to fresh produce, affordable products, and trusted services.